Red Wing is a brand whose roots lie within the everyday working man and has a fiercely loyal customer base. To celebrate this loyalty, we created the Red Wing Hall of Fame—a campaign honoring the stories of hometown heroes and local legends, highlighting their journeys and adventures still ahead with their Red Wing boots.
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Using portrait photography and baroque ornaments, we really wanted to highlight the individuals who buy our shoes and how they come from every walk of life while still honoring their achievements and the essential role Red Wings have played in their story.