Few things bring people together like fresh juice—whether it's Aguas Frescas in Mexico or Samalamig in the Philippines, it’s a global go-to. Los Frescos is a Juice Bar that’s all about keeping it fresh—literally and figuratively. With a menu of flavors from around the world, customers can mix and match their perfect drink. The sticker-bomb system is a core part of the experience—just grab the flavors you want, slap the stickers on your cup, and you're good to go.

The visual identity draws inspiration from mercados, bodegas, kiosks, and other iconic urban staples. The colors reflect the vibrancy of Chicano art and the natural hues of fresh fruit, while the typography is as bold and thick as the juice itself.