Video games are the largest media industry in the world, dwarfing both television and film. This campaign for Extra Life taps into this massive market, showing gamers that their next gaming session could truly make a difference—an opportunity to help save a child’s life. By simply streaming their favorite games, they can rally support and raise crucial funds for children’s hospitals across the country.
‍
Each ad draws from iconic video game visuals and features typography inspired by the games themselves, with catchy phrases encouraging gamers to lift their controllers against the health challenges kids face every day.