What better way is there to celebrate a dating app’s birthday than by celebrating all the matches it has made since its founding in 2014? 10 Years of Honeys is a global, 10-week celebration of Bumble’s anniversary.
At the heart of this campaign is The Hive, an interactive installation traveling worldwide, visiting a new city every week. Visitors can share their Bumble success stories, with a chance to have them featured on Bumble’s social media. Each week, Bumble will spotlight couples who met during a specific year in the app’s history. Out-of-home ads highlight the quirks, icks, and little annoyances that add flavor to long-term relationships.

Since Bumble is throwing its own Summer of Love, the visuals draw inspiration from ‘60s psychedelia, reflecting the vibrant, free-spirited energy of the era.